July 30, 2018

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.

The 5 essential keys are:

  • Define your Unique Selling Proposition (USP)

  • Put an effective...

July 23, 2018

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects. 

Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company brandin...

July 16, 2018

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.

The key to public relations lie in:

  • Public relation or publicity

  • Merchandising

  • Promotions


With a solid plan in place that enc...

July 9, 2018

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding.

The people you work directly with on your products and services are really the ones with the most t...

July 3, 2018

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blo...

July 3, 2018

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the de...

July 2, 2018

There are 5 major components to good advertising copy: (The order of these is essential to success)

  • Command Attention

  • Showcase Benefits of Products/Services

  • Prove the Benefits

  • Persuade People to Embrace the Benefits

  • Call to Action


Advertising...

July 2, 2018

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the op...

July 2, 2018

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work w...

July 2, 2018

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

  • What do people really want to buy from me?

  • What related products are...

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